Square Peg Entrepreneur
A podcast of stories, strategies, and inspiration from personal brand entrepreneurs who are disrupting their industries and doing business their own way. If your branding feels blah and you’re sick of blending in, Square Peg Entrepreneur may be just what you need to finally celebrate your one-of-a-kind style and attitude. Nikki Stasiuk is a brand designer and strategist who has helped over 300 entrepreneurs embrace and amplify what makes them unique. Since 2009, her agency Fetching Finn Inc. has been getting clients noticed in person, online, and in print by highlighting their magnetic and unforgettable qualities. With a gentle nudge of permission from Nikki and her guests, you’ll be eager to put your unexpressed self aside and finally show the world what makes you - and doing business with you - completely different. Hit subscribe and get ready to feel incredibly confident and excited about “brand you”.
Square Peg Entrepreneur
How to tell a compelling story with Denise Summers
Denise Summers helps business owners to solve the mystery of how to tell a compelling story that captures the hearts and minds of their audience. She's like a story detective; she keeps digging to uncover the clues of why your customers should hire you and not your competition.
Denise brings an innate and tenacious curiosity along with her gift for writing to help others to uncover and articulate their true stories and to share them with the world. Her background includes working with a range of clients from start-ups to multi-national companies and her focus today is on working with small to medium sized businesses to help them get better results through better stories.
Previously, she held a number of communications advisory positions in the energy, financial and nonprofit fields. Since 2007, Denise has consulted, helping to tell the stories of and create meaningful change for many organizations in a range of sectors. She is able to adapt her storytelling and writing skills to projects as diverse as a multi-national oil company needing help during a takeover to bring new employees into the future, to ghostwriting the first business book for a successful local HR consultancy (which created significant awareness and attention for the company and resulted in new clients), to media pitching for a First Nations colouring book and journal (several years later, this once bootstrap start-up produces several other products and has expanded into a nonprofit).
World Report for her expertise.
Highlights:
00:52 Business and Storytelling
01:58 The Story to Tell
03:50 Painting the Picture
08:08 Career in Communications
12:12 The Value of Stories
15:00 Being A Ghost Writer
20:33 Leveraging your Book
24:04 Where to Find Denise