Square Peg Entrepreneur

Know your numbers and plan for profit with Melissa Houston

February 14, 2022 Nikki Takahashi Season 1 Episode 13
Square Peg Entrepreneur
Know your numbers and plan for profit with Melissa Houston
Show Notes

Melissa Houston is a Financial Strategist for CEOs, a columnist at Forbes.com, and the host of The Business Society podcast. A licensed Chartered Professional Accountant (CPA), she helps successful business owners increase their profit margins without having to increase revenue so that they keep more money in their pocket while increasing their personal wealth.

Melissa's seen the bottom and climbed her way back up, she personally and financially bounced back from concealing $100k in personal debt from her husband. She shares her story to remind people that your mistakes don't define you, and as humans, we all make mistakes and can recover from them. Now she uses that to teach entrepreneurs to become financially literate in order to create profit in their businesses. She has over 20 years of business experience with large and small corporations, government, and not-for-profit industries while specializing in Internal Controls, corporate accounting, budgets, financial reporting, corporate & personal tax, audit, and SR&ED. Melissa enjoys helping business owners build their businesses by increasing their financial management skills. Your numbers are telling you a story – make sure you are listening to it.

Melissa’s passion is helping business owners go from 6-figure to 7-figure businesses and achieving their personal financial dreams.

When Melissa isn’t helping entrepreneurs become better CEO’s of their business, she can be found at the cottage with her husband Jamie, two teen children, and three dogs.


01:11 Meet Melissa: Loving and Understanding Numbers
04:22 Sales and Profits
06:45 DIY Accounting
11:23 Finding the Right Person in Accounting
14:24 Accounting and Strategy
16:54 How to Recover your Business
19:04 Parallels between Personal and Business Finances
21:50 Informed Decisions
25:45 Ready to Make a Change
26:13 Fractional CFO  
30:41 Business  Society Podcast
34:12 Five Steps Road Map